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Hire a programmer/designer who doesn't know a lick about SEO. My experience as a project manager has taught me that most designers and programmer put their noses up about SEO. I had on programmer tell me that they considered SEO a "dark science". This is coming from someone who builds web-based applications using one of the most sophisticated programming languages (Ruby on Rails) available today. It isn't going to matter who well your site is built, if people can't find it it's worth nothing. . Streamline the development process One of the biggest lessons I've learned is that it doesn't...


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I had a client recently approach me about redesigning their site and then helping them get it found in search engines. In the past, according to the client, they've been "ripped off" by web designers because they left their site in the lurch. This got me thinking about why there is generally negative attitude towards freelance web designers. I've come up with a few reasons why this stigma exists: Broken Promises The inability to deliver the undeliverables is a common attribute with web designers. Too many of us overextend ourselves and make grand promises only to be faced with an expensive...


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When it comes down to it, you get what you pay for, especially when you're dealing with "premium plugins", whether they be in WordPress, Drupal, Joomla, or any other content management system that that utilizes a visual-based add on modules. I've come to find that the best ones are paid and tested. $10 is nothing for a well written, properly executed plugin that provides value that you can continually use in the sites that you build. A great plugin I'm using now is "all tagged up" which can be found at CodeCanyon.net. It automatically tags up your WordPress posts so you don't have to. It's great...


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I think it's egregious that Microsoft charges upwards of $150 for the Office Suite. I think it's absurd that Adobe charges $2300+ (yeah, take a deep breath) for their creative suite. There are plenty of web-based solutions that cost a fraction of price and achieve greatness through simplicity. Here are a few of my favorites. Google Docs This software replaces (for the most part) Microsoft Office. The only exception being PowerPoint where you need, depending on the breadth of your project, multimedia options. The word processor is possibly the best alternative to the jumbled and overly-robust...


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I believe that less is more. Too many sites are cluttered with unnecessary pictures, annoying videos, and irrelevant pop-ups. Your content should speak for itself. If you look at the world's most popular sites you'll see that they're simple and usable. Web design has changed dramatically in the past 2 years. The face of your business needs to reflect this change if you're going to make a dent in todays digital marketplace.


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